“We’ve moved the numbers behind what we truly desire. We want to be a benchmark, to become a business model for companies in Romania. If you’re always looking to win, in the end, you’ll lose. We, as entrepreneurs, need some reference points. We’re human; we sometimes wander off the path. We need moral and spiritual support to move forward, to continue the struggle of building the future. Romanian entrepreneurs need clearer and more concrete guidance in these times. I believe that for Romania to escape its current position of medium and below-average incomes, it needs Romanian businesses, Romanian capital.”

“Don’t think that the road is always smooth and only goes uphill. It also requires a lot of patience. We all want houses, cars, and fame overnight. We don’t wait for adversity to strike. We’re talking about serious things, about challenges, but we look towards the future, focusing on the positive things we can do, the things I can do. Now, more than ever, the fate of others depends on each of us, and their families. After this period, the business environment will not be the same – everything we’re thinking about now will change, to a greater or lesser extent. In business, if you don’t get results or if you don’t deliver on time, it’s only a matter of time before bankruptcy. And you can enter a very ugly downward spiral with significant losses in your personal life.”

“It’s a struggle, and yes, I need to be optimistic! I need this anchor of optimism, the confidence that we can make a difference in the Romanian business environment and in Romanian society. Changing mentalities in a market or changing the image of Romanian companies in the international market is what motivates us the most. Many Romanians who are good professionals and would like to do more for society lack visibility and are poorly connected. Success stories are not portrayed correctly, saying: this is the way, trust it! The road is hard but beautiful.”

“We have expectations of leading a beautiful, abundant, fulfilling life, but we are living in the present with what was new 20 years ago. We don’t understand our role as entrepreneurs. We had an idea at the beginning; we saw things differently from how few others did. But that’s not enough. We should be like that every day. We need to create the future every day.”

“We somehow think that innovation is something extraordinary, something that no one has ever invented. However, innovation typically comes from combining what one person did with what another person did, placing everything in a different context, connecting them in a different way, resulting in a new idea. We constantly strive to pave the way, big or small, in this industry. Through our philosophy, we innovate constantly, whether it’s processes or products; we are obligated to innovate.”

“Experience is not enough. It’s useless to be an entrepreneur for 20 years and do things the same way without continuous and rapid improvement. If you’ve been doing the same thing for 20 years, you have no experience. I always tell my team that mankind has reached the moon and is preparing to colonize other planets because there were people who understood the need to prepare for the future. We always keep an open mind and believe that innovation is the best way we can evolve and write our future, as we desire it, to become a benchmark of excellence in business and a model for Romanian companies in the PVC window industry.”

“If we all look in the mirror, it may seem that we look good… perhaps even beautiful… when, in fact, an outside perspective can help us correct and improve parts of ourselves. I started in the period when we grew overnight, like Jack and the Beanstalk, and I’ve reached the point where I have the patience to see management measures implemented that yield results, perhaps in 2 years. Times have changed, and Romanian entrepreneurship is still in its infancy, and we certainly don’t have the experience to go through economic booms and, especially, recessions; that’s why we need tools from external entities.”

“With high morale and a wealth of ideas within the Izotec Group team, we managed to quickly reconfigure our business strategy and launch a new range of premium windows at a standard price. With this new product, we wanted to offer window dealers a unique opportunity to remain relevant during the economic crisis. These windows undergo numerous tests; in addition to low external noise levels, controlled ventilation, and easy maneuverability, premium windows produced by Izotec Group offer increased security against thieves. We carefully select and collaborate only with verified and certified raw material suppliers to be recognized and appreciated for the high quality and safety standards of our products.”

“We want to provide more value to Romanian products that we sell in European markets and beyond through our investments in technology and our behavior in the market. We are one of the important producers in Romania; over time, we have set milestones in our industry and continue to stay at the top of the region. In Romania, many focus on price and forget that they actually need good windows! People need to take the time to understand the benefits of a quality product. We have taken on this role of educating the market, even if it costs us more than we can integrate into the final price.”

“In recent years, every morning, for at least half an hour, I read and educate myself. In my existence, this is a fixed point. The role of an entrepreneur – and not just an entrepreneur – is to learn daily. I know it’s hard, but it’s not possible without daily learning. Entrepreneurs and Romanian society still have a lot to realize. We need to take the time to study every day. Unfortunately, I understood this late; until then, I thought the role of an entrepreneur was to solve operational problems every day. I understood late that if I don’t keep learning, I’ll fall behind because things change at an incredibly fast pace. If I hadn’t imposed a change, it was clear that I was out of the game! The lack of awareness of this is probably one of the reasons many Romanian businesses don’t stand the test of time. There’s a risk that we, entrepreneurs, instead of reading, studying, and learning, stay only in business and delude ourselves that we know everything.”

“Every person should start with the premise that the only thing they have 100% control over is themselves and, therefore, they need to gather as much information as possible, to know as much as possible, to share. It’s one of the reasons why I try as much as possible to help my employees develop. At first, I wasn’t comfortable preparing employees, and then some of them left. Now, very naturally, without any reservations, I help them develop. At first, it was more difficult to overcome some barriers. Slowly, the habit took root. It’s important for people to read and think about how valuable ideas could be applied in their lives. I do it for them, not for myself. Paradoxically, they don’t leave anymore. Furthermore, by investing in high-performance equipment, work on the production lines has become easier, without handling a large number of kilograms, without risks for personnel, without endangering people’s health.”